“Imagine you could make all the money in internet marketing.
How good would it be?
You could lift up the lid of your laptop, create a sales funnel, drive traffic – then sit back, relax and watch the sales roll in. It’s the dream, right?
But right now, here you are. Sat in front of your laptop, reading this article, wishing that was your life.
You’ve listened to all of the webinars. You’ve tried all of the courses. And, you’ve poured your heart and soul into finding your passion. And while it feels like everybody else can make a living from internet marketing – you’re struggling to put food in your belly.
Or worse still – you are a complete newbie, with no product, no list, no traffic, and no funnel. You are wondering how you are ever going to make the kind of money that they say is possible?”
You’ve probably wondered that this whole internet marketing thing has got to be a bunch of BS.
But, it doesn’t have to be this way:
There is a way you can succeed online. And you’ve been sitting on top of at all along.
I bet you want to be a Two Comma Club Award winner for generating a $1M online, just like these guys.
You’ll find all the answers right here in this article.”
The One Funnel Away Challenge is an intriguing challenge for aspiring entrepreneurs, who have been trying to build profitable online businesses but have had no luck at getting their businesses to turn a profit.
It also offers a pretty enticing opportunity to people who are just getting started out as a way to finally stop procrastinating.
What is the angle, though? There has to be a catch.
No one ever simply gives access to these kind of coaches or this type of material for this little money…ever.
Also, it’s virtually impossible to build a thriving, sustainable online business within 30 days, right? Apparently not.
Russell Brunson, co-founder of ClickFunnels, launched this splendid challenge to struggling entrepreneurs in late 2018.
His company, ClickFunnels, helps businesses develop customized sales funnels to help them market and sell products to audiences specific for them.
There were 7500 people who took the challenge at the time. It was so successful that people begged him to do it again.
Since then, the challenge has gone viral and produced incredible results for the contestants.
With this challenge, Russell wanted to show that it is possible for a person to start with nothing and build a profitable business online within thirty days.
In order to show that its’ possible, he used 30 millionaires from his Two-Comma Club.
They were asked to do a project in which they would write a brand new business plan from scratch.
The only thing that they would have to work with was their marketing abilities.
They would no longer have their name or reputation, no money, no list, and no product idea to go with.
They would be starting from zero and would need to complete the process within a month.
30 7-Figure Experts Reveal Their 30 Day Challenge Plans
Once the projects were complete, Russell had 30 step-by-step guides as to how they would each begin the process of starting a lucrative company, put their plans into motion and sustain profitable businesses within the thirty days provided.
He took their business plans and put them into a book that became the One Funnel Away Challenge.
There are thirty experts coaching who show you on how to build a fully functioning online business with this one kit for $100.
The only thing you will need to generate after completing the challenge is the traffic and you are even coached on how to do that.
It almost sounds easy.
The work that is involved and the limited amount of time that you have to do it, not so easy.
You really have to want to put in the work, the time, and the effort to make your business succeed in order for this challenge to be successful for you.
There is a workbook, tasks and homework that have to be completed each day.
Building a Sales Funnel Plan
Building a sales funnel is tough. A sales funnel is basically guides a stranger through a set of steps to eventually turning them into a customer.
Having a plan already lined out is half of the battle.
Product. What is your product? What is it you want to offer to your audience?
Hook, story and offer. You have to really nail the attention of your audience with some kind of hook.
They have to be drawn in.
Then, you need to tell them the story behind the product – what is it about?
This has to play to their emotions. The offer has to knock their socks of.
They should have no objections. They just need to have it!
Funnel Setup. You have to create highly converting landing pages to woo visitors to take an action on your pages.
Then, create an email sequence to build a bond with your acquired audience – customers and prospects as well.
Test. You have to figure out the metrics of the funnels such as earning per click and conversion rate so you can tweak or improve it.
Launch. This is the final stage where you bring in massive traffic to your funnel knowing you going to make insane sales.
The One Funnel Away (OFA) Challenge Breakdown
With the One Funnel Away Challenge, Russell actually takes the responsibility of helping you strategize your funnel and develop the mindset necessary to thrive.
He helps you understand what it is that you should believe in order to succeed as well as what you would like to have accomplished before you begin.
Actually, reading what the 7 figure entrepreneurs wrote from their models in the book that Russell put together for inspiration is a great place to start.
Building sales funnels with Julie Stoian
Teaching the tactical part of the process is Julie Stoian. Julie is a 7 figure entrepreneur.
She goes through the process of how to build your funnel.
She is basically teaching you the meat and bones of the sales funnel operation.
Since I already knew most of the material, I was surprised that I could still learn something new.
Daily Live Accountability Calls With Stephen Larsen
Then you have Stephen Larsen (#1 ClickFunnels funnel builder) who does the live group calls.
He makes you be accountable.
He does not let you procrastinate. He will have you up doing the work every day, keeping you moving towards the goals that you have set for yourself.
His energy is really infectious!
I found myself looking forward to the live accountability calls because it helped me to sharpen funnel building skills.
The One Funnel Away (OFA) Challenge Curriculum
The challenge, itself, is divided up into 5 different weeks each with varying content arranged in a specific order. The lessons will be sent to your inbox every day.
In week 0, you be go through the mindset training so that you actually BELIEVE that you can create a profitable funnel.
In week one, you will go over the three basic elements that will decide the success or the failure of your product which are the hook, story and offer.
With week two, the training dives more deeply into what the hook and story will tell you.
1. You learn exactly how to go about getting the audience’s attention.
2. You will be taught how to tell them a story that will grab their trust, give them belief in your product and make them feel their emotions.
3. You will be shown how to sell them on your item so that they cannot possibly deny it.
After you have developed a strong story behind the product that you want to sell, it is now during this week that you will be ready to build the actual sales funnel that is based on your hook and story.
After you have a sales funnel set up, the next step is figuring out how to get t traffic flowing to it. In the fourth week, they teach how to generate traffic and bring leads to the sales funnel.
This is the last week where Russell will go over fine tuning your funnel and what you will need to do, to maintain things over the next ninety days which will be crucial for sustaining your business.
The Psychology of the One Funnel Away Challenge Curriculum
Starting a business is a lot to take on. Most people will procrastinate and say that they don’t have what it takes or they don’t have the money, time, resources.
That’s where the mindset come into play.
Success a lot of times has nothing to do with money. It has everything to do with our mindset.
That’s what Russell focuses on in the beginning. We really have to get our mind in the game.
If you defeat yourself before you’ve even tried, you’ll never succeed.
Sometimes, you just need to dive in headfirst and see how it goes.
Russell’s approach is incredible!
According to the entrepreneurs who have taken the challenge, there is a lot of focus on the audience and then the product.
They found this to be a ‘backwards’ approach to business but brilliant.
The core of your business is the audience who will be buying your product. It is really about who your dream customer is.
What do they want? This is where your hook, story and offer come in.
There may be a million other people with the same product idea but if you have the right hook, they will be drawn to your product.
The story will keep their attention and the offer will sell them.
This challenge is the perfect way to dive in.
Some may say they don’t have $100 to pay for something that may or may not work.
This is when you have to ask yourself if you really want a business or not.
The very first thing that an entrepreneur learns is that you have to invest in yourself in order to be successful.
The One Funnel Away (OFA) Challenge Official Bonuses
In addition to the lessons, you will also be receiving a bunch of cool stuff from your post guy when you participate in the OFA Challenge.
I really enjoyed receiving a box full of goodies. You don’t need it to complete the challenge, but it is a REALLY cool box of stuff.
Here’s what you will get:
- A physical spiral bound copy of the One Funnel Away Challenge Workbook
- MP3 Player with the live recordings of the FIRST One Funnel Away Challenge
- The hardcover “30 Days” book (550 Pages): 30 entrepreneurs who have made at least 1M from their funnels were interviewed to ask what they would do in 30 days if they lost everything they had tomorrow.
My favorite bonus was probably be the 30 Days book, although I enjoyed the workbook as well.
It contains a lot of gold nuggets all from people who have made at least 1 million dollars from their funnels!
I’m still reading it right now because it’s a beast.
People started selling it on Ebay for large sums of money after the launch because there were entrepreneurs who wanted to get their hands on it but it was no longer available for sale.
Seriously, I doubt they are making a profit from this challenge.
Tips For The Challenge
If you want to take the challenge, you need to focus all of your effort on taking the challenge.
It’s something that will take your time and concentration away from your regular everyday activities.
It’s absolutely worth the effort.
Here are a few things to help you get through the process.
Support. Make sure your family and friends know what it is that you’re doing.
This way, they can pitch in around the house, help with the kids, don’t ask you to go out, etc.
They need to be supportive and available when you need their assistance.
Take the challenge one day at a time. Don’t get overwhelmed as it can be.
If you feel that you are just swimming in over your head, stop and begin again the next day.
You can do it at your own pace as long as you complete it within the thirty days.
Take it seriously. Treat it like it’s your job.
As if your boss will fire you if you don’t complete the deadline on time.
It is a challenge. You are actually building a business within thirty days. You need to be focused and concentrate on this completely in order for it to work in your favor.
Don’t become discouraged. Go back to Russell’s mindset coaching if that happens.
It’s all a matter of getting your mind back in the game.
There is a Facebook group that acts as a support group while you’re taking the challenge.
You can use it to lift each other’s spirits and give encouragement.
This is a very well-thought out challenge.
It is so beneficial to beginning entrepreneurs as well as those who have just not been able to make the profits they want to make.
It is worth more than money can buy.
My major takeaway from the OFA challenge was learning how to create better offers.
I changed up several of my ecommerce funnels with better offers (e.g. bundling good stuff together, improving my products to include killer bonuses) – and saw my conversion rates increase by at least 23%.
It’s really great to make some extra passive income on the side.